One of the most important marketing strategies for a casino is customer retention. Generally, very few gamblers spend tens of thousands of dollars on their first visit to Las Vegas, and this group knows that they have other options. The best way to win the loyalty of this group is to appeal to their emotions. Casinos use various strategies to make their top customers feel comfortable and welcome, such as giving away freebies and establishing deep relationships with local communities.

The casino environment is designed to make gambling fun, and it also attracts big-time gamblers. Its design is typically extravagant, with free drinks, dramatic scenery, and stage shows to keep people interested. Although the casino is generally a high-priced entertainment venue, many casinos offer free drinks and cigarettes to its high-rollers. Some casinos also hold live entertainment, including live music. These activities can draw people who would otherwise not gamble to the casino.

While some people enjoy playing games indoors, others prefer outdoor activities. In either case, playing a casino game is a great way to unwind. The gambling tables and slot machines are arranged in a maze-like layout to appeal to the sense of sight and touch. Some machines are even tuned to music. And many are filled with whistles and bells. The casino lights in Las Vegas are adorned with neon tubes. They can be set for a desired profit and will definitely draw in a large number of people.